The tourism sector has always served as an advocate drawing attention to the potential for how prosperous South Africa could be, if leveraged optimally. It is against this backdrop that the Tourism Business Council of South Africa (TBCSA) is hosting its annual leadership conference from 18-20 September 2024, at the Sun City resort, North West province. This will be a gathering of over 400 tourism value-chain business leaders, academics, and media, who will discuss why tourism matters for the economy. The gathering will be held under the theme: “Tourism: The Engine of Growth”.
SAA has collaborated with TBCSA to offer discounted rates for delegates traveling from our South African route network to Johannesburg. For bookings visit (the SAA) booking hyperlink.