Our Vision, Mission, Objectives and Values
Africa’s Leading World-Class Airline
To deliver commercially sustainable world-class air passenger and aviation services in South Africa, the African continent and to our tourism and trading partners.
- Support South Africa’s National Developmental Agenda.
- Achieve and maintain commercial sustainability.
- Provide excellent customer service.
- Achieve consistent, efficient and effective operations.
- Foster performance excellence.
Striving to meet the unique needs of our customers (internal and external) by tailoring each interaction to suit their needs.
Taking responsibility for individual and team actions, decisions and results by establishing clear plans and goals and measuring our progress against them.
Practicing highest standards of ethical behaviour in all our work and maintaining credibility by ensuring our actions match our words.
Living our safety philosophy by striving for zero safety incidents through proper training, work practice, risk management and adherence to safety regulations at all times.
Excellence In Performance
Setting goals beyond the best, reinforcing high quality performance standards and achieving excellence by implementing best practices.
Valuing Our People
Committing to their satisfaction, development, and well-being, by treating them with respect, dignity and fairness.