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South African Airways’ in-flight magazine, Sawubona, awarded as first in its class

JOHANNESBURG. 13 April 2016. Sawubona, the in-flight magazine of South African Airways (SAA), the leading airline on the African continent, scooped the award for Africa’s leading in-flight magazine for the second year in a row.

The award for Africa’s leading in-flight magazine was made at the World Travel Awards™ in Zanzibar, Tanzania, this past weekend and received by Ndalo Media, publishers of the magazine.

World Travel Awards™ is voted for by travel and tourism professionals worldwide. In the category for in-flight magazines Sawubona competed with inflight magazines from across the continent.
“We are proud that Sawubona, our in-flight magazine received this award for the second year in a row which recognises and confirms that South African Airways is committed to excellence,” says Tlali Tlali, SAA Spokesperson.

Ingrid Wood, editor of Sawubona, a high-end, glossy publication said on receiving the award: “We are super thrilled with this accolade which we dedicate to the creative and hard-working teams at Ndalo Media and SAA Group Corporate Affairs responsible for putting the magazine together. It’s a pleasure and an honour to edit a proudly African brand that tells the story of Africa, the African way.”

On the win, Khanyi Dhlomo, CEO of Ndalo Media, said: “Winning this award for the second year running is an honour for Ndalo Media and affirms our positioning as a world-class publisher that aims to positively impact lives through compelling and engaging content across various platforms. We’re also grateful to the SAA Group Corporate Affairs team for their support and unwavering commitment to excellence. This award would not have been possible without them.”

Sawubona has informed and entertained travellers for almost two decades with news and information on the airline and the destinations it serves.

Other awards SAA has already received this year are: The airline was named “Best Airline in Africa” and “Best Business Class to Africa” in the annual Best in Business Travel Awards survey by readers of Business Traveler Magazine.  The Best in Business Travel Awards distinguishes the achievements of the most deserving organisations in the business travel industry and the readers of Business Traveler Magazine have selected SAA among a variety of top travel products and services.

SAA also retained its 4-Star ranking for the 14th consecutive year demonstrating that the airline’s place in the global aviation world is secure. The ranking was done by aviation experts Skytrax, whose name is associated with Quality Excellence throughout the world by the air transport industry, after detailed product and service standards audits throughout the airline in November 2015.  This process is not connected to any customer ratings.


About South African Airways:

South African Airways (SAA) is the leading carrier in Africa, serving 74 destinations, in partnership with SA Express, SA Airlink and its low cost carrier, Mango, within South Africa and across the continent, and nine intercontinental routes from its Johannesburg hub. It is a member of the largest international airline network, Star Alliance. SAA’s core business is the provision of passenger airline and cargo transport services together with related services, which are provided through SAA and its wholly owned subsidiaries: SAA Technical; Mango its low cost carrier; and Air Chefs, the catering entity of SAA. SAA is the winner of the 'Best Airline in Africa’ Award in the regional category for thirteen consecutive years and the winner of ‘Best Airline staff in Africa’ for four years. SAA has been named the coolest domestic airline at the Sunday Times Generation Next Awards.

For media information, please contact:

SAA Spokesperson
Tlali Tlali
Mobile:+27 82 333 3880
Office: +27 11 978 2298