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SAA improves on-board experience

Johannesburg, Wednesday, 27 March 2012. South African Airways (SAA) has announced three product enhancements that are set to delight customers flying on the award-winning South African national flag carrier.

SAA is a premium brand proud to associate with other quality and established premium brands to offer customers a world-class service when travelling.

From 1 April 2013, SAA customers will be able to flip through the pages of a newly designed onboard magazine, Sawubona, and enjoy sipping on one of the world’s finest champagnes, Taittinger, as well as select cuisine from a menu designed by Chef Benny Masekwameng, Executive Chef of Tsogo Sun.

SAA appointed Ndalo Media as the publisher of its onboard magazine, Sawubona, and tasked the publisher to produce a bold publication that will unearth positive South African stories and share them with the world. SAA is confident that the fresh, warm design and editorial approach sets Sawubona apart from other inflight magazine.

Through the introduction of one of the world’s finest champagnes, Taittinger, it is evident that SAA only offers the best of the best to customers travelling business class on international and long-haul regional flights. The excellent champagne from Reims, France, will also be enjoyed by customers visiting SAA’s Premium and Cycad lounges.

SAA also has the pleasure of collaborating with Tsogo Sun’s Executive Chef, Benny Masekwameng to create a delectable new menu set to delight travellers’ taste buds. SAA is proud to showcase and expose quintessentially South African cuisine by partnering with established hotel group Tsogo Sun in this regard.

All these partnerships are aligned with SAA’s mandate to bring the world to Africa and to take Africa to the world. 


For more information contact:
SAA Group Corporate Affairs

Dileseng Koetle
Head: Group Communication
Tel: +27 11 978 2298
Mobile: +27 83 400 0041  

Kabelo Ledwaba
Communication Manager (External)
Tel: +27 11 978 2760
Mobile: +27 83 414 4720

Twitter: @flysaa