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SAA first airline in world to launch OAG Route Mapper to customer

Johannesburg - 15 September 2009

SAA’s website is offering customers a simple and efficient online tool to view the airline’s routes and timetables before making a booking.

The interactive Route Mapper, developed by one of the world’s leading aviation data businesses, OAG, is an online application for marketing an airline’s routes and services.

SAA is the first airline in the world to offer OAG’s route mapper tool which will be available on from October 2009.

It offers visitors to the website an ‘At a Glance’ view of where they can fly to with SAA either directly or through connections, flight times and details on any routes before booking.

SAA works hard to seek out and implement some of the most technologically advanced products to make the travel lives of our customers easier.

“OAG’s Route Mapper does exactly this. It provides complete convenience to the customer. It is in addition to other online products launched recently by SAA which seek to allow customers to take control of their travel experience from start to finish without hassle,” says Mike Re, SAA Chief Information Officer.

Since launching online booking on in 2001, the website’s user base has experienced steady growth year on year with between 600 000 and 700 000 visitors to the site each month.

Another recently launched technology-driven product by SAA in conjunction with Star Alliance was the Mobile Portal. This provides comprehensive travel and airline information on-the-go using a cellphone. It provides access to airline schedules, directions to airline lounges and flight arrival and departure information - The mobile portal is accessible by logging on to or

Issued by SAA Group Corporate Affairs


About OAG

OAG provides the industry’s most accurate single source for airline information, with essential aviation workflow data and analytics sourced from its comprehensive proprietary airline schedules, fleet and MRO (maintenance, repair and overhaul) databases. OAG is a leading brand of UBM Aviation, a global data and information business for the air transport industry. UBM Aviation serves the passenger aviation, air cargo logistics, MRO and business travel communities with information products, market intelligence, news and events. For more information, go to