To celebrate our 20th Anniversary, we sent National Geographic travel
writer Robert Reid around the world, to have five unique cultural
his first cultural challenge we sent Robert to Bangkok, inviting him to
ditch the comforts of a hotel gym and train at a local gym in the art
of Muay Thai.
In Stockholm we
pushed Robert to the limits to overcome his fear of heights and see
Stockholm from a whole new perspective, with a truly breath taking hike
across the city.
Robert travelled to Canada, where Robert connected with Inuits and
learnt a new skill of throat singing, but only after surviving the
sub-zero Artic Climate.
then had a cultural experience like no other in New Mexico, where he
took part in a Navajo ‘Drum Roll Call’ in front of thousands of Native
For his final
challenge, we sent Robert to the highest village in Europe for his most
adventurous task yet – experiencing the Ushguli horse race in the
Caucasus Mountains of Georgia.
the end of his trip, with the help of our 5 founding member airlines,
Robert discovered that whether you are visiting a place you have been
to a million times before, or one you are visiting for the first time,
there are new experiences around every corner if you look for them.
to watch Robert’s journey