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South African Airways customers can now enjoy sightseeing and entertainment at their destination


JOHANNESBURG. 27 February 2014. South African Airways (SAA) has introduced another service for customers to enjoy sightseeing and entertainment activities at their destinations.
One of the strategic objectives of Gaining Altitude, the airline’s Long-Term Turnaround Strategy (LTTS), is to provide excellent customer service.
In support of the strategy the airline has formed a partnership with DealBroker, the travel technology company serving the global travel and tourism industry whereby customers who book at the SAA website, www.flysaa.com, can make use of sightseeing and entertainment activities at their destinations.
“The introduction of this service offering is in line with our ongoing commitment to improve on our customer experience. Our partnership with DealBroker is yet another innovation where our aim is adding to the value we offer our customers,” says Ria Wood, SAA Manager E-Commerce.
"By offering passengers the possibility to book travel activities and airport transfers directly, and the delivery of a fully customised promotional email a couple of days before departure, SAA proves their commitment to customer service,” says Matthijs Muijser, CEO of DealBroker.
The service increases brand awareness and brand loyalty. Furthermore the airline can explore the option of other income streams. DealBroker has created the technology to integrate real-time, personalised offers into the existing SAA digital model.

How it works is that a few days before departure, travellers will receive an e-mail from SAA  with offers from sightseeing and entertainment companies at their destination, such as guided tours, museums, zoos, mini cruises, restaurants and other local activities.
Travellers can buy these offers on-line and receive a gift certificate or voucher in return, which can be redeemed at the corresponding destination. In addition, DealBroker will seek out and select a number of local services at each destination to cater for the demands of customers.
“So, whether you are flying to Johannesburg for business, visiting Munich for the Oktoberfest, or going to São Paulo for the football, the DealBroker sightseeing and entertainment offers are an essential part of the SAA travel experience,” says Wood.

About South African Airways

South African Airways (SAA), Africa’s most awarded airline, operates to 40 destinations worldwide.
In its domestic market SAA has an extensive schedule operating 556 flights in total per week between Johannesburg – Cape Town, Durban, East London and Port Elizabeth, from its Johannesburg hub, as well as code-shared flights between Lanseria – Cape Town and Durban. SAA offers more frequencies than any other airline in South Africa.
Regionally, SAA offers 24 destinations across the African continent including Abidjan, Accra, Blantyre, Brazzaville, Cotonou, Dakar, Dar es Salaam, Douala, Entebbe, Harare, Kinshasa, Lagos, Libreville, Lilongwe, Livingstone, Luanda, Lusaka, Maputo, Mauritius, Nairobi, Ndola, Pointe Noire, Victoria Falls and Windhoek.
SAA’s international network creates links to all major continents from South Africa through 11 direct routes and code shares, with daily flights from Johannesburg to London (Heathrow), Frankfurt, Munich, Mumbai, Perth, Hong Kong, Beijing, New York, Washington, Sao Paulo and Buenos Aires. SAA has codes share agreements with 27 other airlines across the markets it serves. The airline has extended its code share agreement with Mango, its low cost operator, to also include coastal cities in South Africa (between Johannesburg and Cape Town, Durban, Port Elizabeth and George), as well as Johannesburg – Bloemfontein; Cape Town - Bloemfontein and Cape Town  - Port Elizabeth.
SAA’s core business is the provision of passenger airline and cargo transport services together with related services, which are provided through SAA and its four wholly owned subsidiaries: SAA Technical; Mango its low cost carrier; Air Chefs, the catering entity of SAA and South African Travel Centre (SATC).
SAA is a Star Alliance member which offers more than 21,900 daily flights to 1,328 airports in 195 countries. SAA is the winner of the 'Best Airline in Africa’ Award in the regional category for eleven consecutive years. Mango and SAA hold the number one and number two successive spots as South Africa’s most on-time airlines.
About DealBroker

DealBroker is a travel technology company serving the global travel and tourism industry. DealBroker provides software to airlines, OTA, hotels, car rental, rail, tour operator and cruise companies. DealBroker delivers a state of the art service that helps your company to add value to your customer's travel experience. With DealBroker you will be able to increase brand awareness, brand loyalty and ancillary revenue on existing bookings by automatically sending targeted offers to your travellers. DealBroker creates the technology to integrate real-time, personalized offers into your existing digital model.

For more information contact:
Tlali Tlali                                                                             
SAA spokesperson                                                                                                         
Mob:     +27 82 333 3880                                                    
Email:    TlaliTlali@flysaa.com