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Star Alliance redesigns website

New Look and Feel


FRANKFURT, Germany – September 15th, 2009

Following the recent introduction of its booking engine, “Book and Fly”, Star Alliance has transformed its online presence from an informational site into a distribution channel. The new is available as of today, with its look and feel being the most obvious change.

"The introduction of the ‘Book and Fly’ functionality called for a redesign of our online presence, as our website has now enabled customers to actually book and purchase tickets, rather than just obtain information," said Christopher Korenke, Vice President Commercial at Star Alliance. "At the same time, we used this opportunity to incorporate some of the technological advances which have become available over the last few years."

A more personalised touch in the interactive area is one of the main additions to the look and feel of the site, with several bona fide customers greeting the users and also proposing areas where the user could navigate to next.

The link to the individual Star Alliance member carriers has also been modified. Instead of statically displayed, the member airline logos are now found in a rolling display on the right hand side of screen. By clicking on the logos more information about that member carrier will become visible. This new format will allow an easy addition of future member carrier logos.

The site will continue to be available in nine languages – Chinese (simplified and traditional), English, French, German, Japanese, Korean, Portuguese and Spanish.

The overall navigation has been clearly defined and is split into several categories: About, Benefits, Fares, Booking, Services, Business Solutions and Press. These sections encompass for instance general information on the alliance and its member carriers, as well as details on the customer propositions such as Frequent Flyer Programmes and Lounges. Information on the business-to-business products, such as Corporate Plus, Company Plus, Conventions Plus and the recently launched Meetings Plus, are also available. Details on the 13 different fare products offered by the Star Alliance network can also be found. Under “Book and Fly” customers can plan, book and buy a Star Alliance Round the World ticket, while the fare Products Calculator allows customers to plan their journey using any of the Star Alliance Circle Fares or Airpasses. Links to the member carrier booking engines are also available. Additionally information on destinations, visas and health requirements as well as up to date flight and baggage tracing information is also available.

The latest redesign is part of an ongoing transformation of the alliance’s online presence. The original website launched in 1997 was largely a static informational site. Over the years, the site has been upgraded with various interactive functionalities and tools aimed at providing information to the global traveller.

About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer customers worldwide reach and a smooth travel experience. Star Alliance received the Air Transport World Market Leadership Award in 2008 and was voted Best Airline Alliance by Business Traveller Magazine in 2003, 2006, 2007 and 2008 and by Skytrax in 2003, 2005, 2007 and 2009. The members are Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Regional member carriers Adria Airways (Slovenia), Blue1 (Finland) and Croatia Airlines enhance the global network. Aegean Airlines, Air India, Brussels Airlines, Continental Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 17,000 daily flights to 916 destinations in 160 countries.

For further information please contact:
Star Alliance Press Office
Tel: +49 69 96375 183, Fax: +49 69 96375 683