Our vision information
To deliver commercially sustainable world class air passenger and aviation services in South Africa, the African continent and to our tourism and trading partners.
Africa’s leading world-class airline.
- Support South Africa’s national developmental agenda.
- To achieve and maintain commercial sustainability.
- Provide excellent customer service.
- Achieve consistent, efficient and effective operations.
- Foster performance excellence.
We aim to become the most awarded airline for customer service excellence out of Africa to the world and from the world to Africa.
Inspiring the world with the warmest African hospitality, in every detail, every time.
Customer Focused - Anticipating and striving to understand the unique needs of our customers (internal and external) through tailoring each interaction to the specific needs.
Accountability - Taking responsibility for individual and team actions, decisions and results by establishing clear plans and goals and measuring our progress against them.
Integrity - Practicing highest standards of ethical behaviour in all our lines of work and maintaining credibility by making certain that our actions always match our words consistently.
Safety - Adopting a zero defect mentality and striving for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times.
Excellence In Performance - Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices.
Valuing Our People - Committing to their satisfaction, development, and well-being, through treating them with respect, dignity and fairness.
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