South African Airways and Etihad Airways Forge Strategic Partnership
• South African Airways to codeshare on 12 Etihad Airways flights to Abu Dhabi and beyond
• Etihad Airways to have access to 10 cities in South Africa and African continent
• Airlines to explore joint procurement, training and maintenance opportunities
• Provision for reciprocal ‘earn and burn’ with frequent flyer programmes
Johannesburg, Monday 6 May 2013. South African Airways (SAA) and Etihad Airways have signed a Memorandum of Understanding (MoU) allowing the two airlines to introduce a comprehensive range of codeshare and interline air services as well as explore synergy and efficiency opportunities.
Initially South African Airways will place its ‘SA’ code on 12 Etihad Airways destinations flying from the United Arab Emirates (UAE) national carrier’s Abu Dhabi home-base. Additional cities in the Middle East, Asia and India will be added as the necessary approvals are secured.
In return Etihad Airways will place its ‘EY’ code on flights from Johannesburg to 10 SAA destinations across South Africa, Africa and South America.
The agreement also makes provision for passengers to earn and redeem miles through the airlines’ frequent flyer programmes.
Secondary phases of the cooperation agreement will explore code sharing to more cities, closer synergies and efficiencies in the key commercial areas of procurement, ground handling as well as training.
Nico Bezuidenhout, SAA’s acting Chief Executive Officer, said: “This extensive commercial agreement will enable SAA to access the vast majority of Etihad Airways global markets. We are pleased to build upon the commercial areas of the agreement which are fundamental to a modern airline partnership.
Ms Dudu Myeni, SAA’s acting Chairperson, said: “This partnership provides SAA customers with vital, instantaneous, and seamless access to 12 key destinations in the Middle East and beyond. It will also broaden SAA’s network through alliances and strategic partnerships, which, is our long term view.”
James Hogan, Etihad Airways’ President and Chief Executive Officer, said: “This impressive, multilayered, partnership will enable Etihad Airways and South African Airways to achieve significant goals in several different global markets as well as collaborate on a number of key commercial initiatives.
“This strategy, of working closely with partner airlines to serve secondary cities in a market, has been highly successful for Etihad Airways around the world and we look forward to build upon our already strong relationship with the team at South African Airways to extend our footprint in the strategically critical African market.”
The first phase of the agreement will see the ‘SA’ code placed on the Etihad Airways flights between Johannesburg and Abu Dhabi, as well as on flights to 12 cities on Etihad Airways’ worldwide network that includes destinations in the Middle East, and South America.
Etihad Airways will place its ‘EY’ code on South African Airways’ flights from Johannesburg to Cape Town, Durban, East London and Port Elizabeth, as well as to Livingston, Lusaka, Ndola, Harare, and Victoria Falls. Outside the African continent Etihad Airways will place its code on South African Airways flights to Sao Paulo.
Collectively, the two airline groups expect to carry more than 20 million passengers in 2013.
The agreed cooperation between the two airlines is in line with Etihad Airways’ highly successful global alliance strategy in which the Abu Dhabi-based airline works with partner airlines to identify potential areas of cost savings as well as opportunities to achieve economies of scale.
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South African Airways (SAA) is the leading carrier in Africa, serving 26 destinations across the continent, as well as major destinations within South Africa and internationally from its Johannesburg hub. It is a member of the largest international airline network, Star Alliance. SAA’s core business is the provision of passenger airline and cargo transport services together with related services, which are provided through SAA and its four wholly owned subsidiaries: SAA Technical; Mango its low cost carrier; Air Chefs, the catering entity of SAA and South African Travel Centre (SATC). SAA is the winner of the 'Best Airline in Africa’ Award in the regional category for ten consecutive years and the winner of ‘Service Excellence Africa’ for three consecutive years. Mango and SAA hold the number one and number two successive spots as South Africa’s most on - time airlines.
For more information contact:
SAA Group Corporate Affairs
Executive: Group Corporate Affairs
Tel: +27 11 978 3819
Mobile: +27 82 333 3880
Communication Manager (External)
Tel: +27 11 978 2760
Mobile: +27 83 414 4720
About Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates, began operations in 2003, and in 2012 carried 10.3 million passengers. From its hub at Abu Dhabi International Airport, Etihad Airways serves 88 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America, with a fleet of 73 Airbus and Boeing aircraft, and more than 90 aircraft on order, including 10 Airbus A380s, the world’s largest passenger aircraft. Etihad Airways also holds equity investments in airberlin, Air Seychelles, Virgin Australia, Aer Lingus and Jet Airways. For more information, please visit: www.etihad.com.
Etihad Airways Corporate Affairs
Vice President Corporate Affairs
Tel: +9712 511 1092
Mobile: +97150 642 9792
Head of Corporate Affairs
Tel: +9712 511 1031
Mobile: +97150 818 7794